CALIA
THERE’S BEAUTY IN THE BURN
CALIA, the in-store women’s workout brand for Dick’s Sporting Goods, launched their new Inspire Collection in January 2024. With the launch, they were looking for a new philosophy to stand out among their in-store competitors. CALIA is a brand at the intersection of beauty and fitness, and we thought they should celebrate both. So, There’s Beauty in the Burn was born.
AD: PRIYANKA PAI
CW: CRISTINA THORSON
ACDs: CAMERON SOANE, SCOTT FISH
DESIGN: SUSANNA AVILA, LAU PELTZER
