voodoo ranger

world’s strongest can of ipa

Voodoo Ranger is known for making really strong beer. So it only made sense help them create the World’s Strongest Can of IPA. We got the World’s Strongest Man to endorse it. And we challenged the internet to destroy it. It can all be found here, at voodooranger.com.

2024 Ad Age Experiential Campaign of the Year

AD: PRIYANKA PAI

CW: CRISTINA THORSON

ACDs: CAMERON SOANE, SCOTT FISH

CAN FABRICATOR: SCOTT FOSTER

THE WORLD’S STRONGEST CAN OF IPA CLOCKS IN AT A SOLID 14 POUNDS AND IS FORTIFIED BY HALF AN INCH OF UNYIELDING STEEL. CRANK IT OPEN WITH AN ALLEN WRENCH TO ACCESS THE IPA.