SMARTWATER REHYDRATION DAY
On July 5th 2021, smartwater helped America hit refresh after the holiday weekend with the first ever Rehydration Day – a day to get the nation back on its feet, rehydrated, replenished and ready to drink in the rest of the summer. Rehydration day was also the debut of smartwater-filled kegs—“smartkegs”— available only on Rehydration Day on the beaches of LA and NYC.
I worked on concepting and designing all parts of the activations, as well as BA uniforms, and led a content capture in LA the day of the event.
AD/DESIGN: PRIYANKA PAI
CW: NICO GIARRANO
